Data Sourcing Methodology
How we collect, verify, and maintain our B2B and B2C marketing arrays.
Data Sourcing Methodology
Sourcing Architecture
We compile our master logic arrays from over 400+ distinct source nodes, including public records, proprietary surveys, trade show registrations, and corporate filings. This multi-nodal approach ensures no single point of failure in data coverage.
Verification Protocol
Prior to deployment into our active arrays, all contact nodes undergo a rigorous multi-step verification sequence. This includes SMTP handshake tests, NCOA scrubbing, and manual call-center verification for high-value executive targets.
Refresh Cycle
B2B contact validity decays at approximately 30% annually. Our arrays are subjected to a continuous 90-day refresh cycle to purge dormant logic, update routing changes, and eliminate identified spam-traps.